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Effortless brand
Effortless brand






effortless brand

You might assume that a particular speaker is naturally gifted, confident, and polished on stage. Many people don’t realize that it takes practice to sound conversational. Jill’s presentation seemed natural, authentic, animated, and conversational. Jill Bolte-Taylor, told me she rehearsed 200 times before she delivered it in front of a TED audience. The speaker who has one of the most popular TED talk s of all time, Dr. That is, until I interviewed some of the most popular TED speakers. When I first began researching Steve Jobs and his presentation skills, I didn't think anyone could rehearse more diligently than he did. Once they arrived at the venue a guard didn't quite believe that the man riding shotgun-wearing “tattered jeans, Birkenstocks, and an old black T-Shirt”-was the commencement speaker. Laurene also told the authors the speech almost didn’t happen when Jobs couldn’t find the keys to the SUV and the family arrived late at the stadium. Jobs was nervous because the performance mattered to him and he wanted to get it right. “I’d almost never seen him more nervous” Jobs’ wife Laurene recalls. Several times he read it to the whole family dinner.” On the morning of June 16, 2005, Steve Jobs woke up with butterflies in his stomach. “The kids watching their dad spring past them in the same kind of trance he’d sometimes enter in the days before MacWorld. Jobs wrote the speech himself and walked around the house for days, reciting it over and over. The authors reveal new information about Jobs’ 2005 Stanford Commencement address, one of the most quoted commencement speeches in modern history. “I mean, his whole thing of knowing exactly what he’s going to say, but up on stage saying it in such a way that he is trying to make you think he’s thinking it up right then… ” Gates said before he trailed off and laughed as he recalled the moment.

effortless brand

Steve Jobs made presentations look effortless because he put in a lot of effort to get everything right.








Effortless brand